Articles Adsense|
Articles Articles Adsense |
| Where’s the best place to put Google Adsense Ads? |
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Google’s own AdSense experts say that that there is a directcorrelation between the placement of the AdSense ads and the resultingclickthrough. When ads are placed in “content zones”, rather than in “advertisingzones”, response rates on Google AdWords goes up. There are alsoindications showing that ads appearing on the right side of the pageget clicked more than ads appearing on the left side. Advertising analysts with degrees in human behavior and psychologyhave spent thousands of man-years (people-years?) studying how peopleread printed and Internet content and what it takes to get them torespond to ads. While some of these studies are proprietary, or areonly available to anyone with $10,000 or more to spend on a copy, otherstudies have been made public and can be read by anyone who isinterested. Google themselves has released some relevant information which isfocused directly on increasing your Google AdSense response. You canread their findings here(https://www.google.com/support/adsense/bin/static.py?page=tips.html). Of course, all of the studies in the world aren’t worth a hill ofbeans if the findings don’t work on your web site. That’s why it isimportant to test, test and test again. Experiment with your GoogleAdSense placement and track the results over a period of time. Googleprovides response tracking tools in your AdSense control panel. Learnhow to use them. As you begin to see what may be only subtledifferences in response, you’ll be able to determine what works bestfor your particular site. But don’t get complacent. What’s working foryou now might not work next month if you change your site design orcontent. One of the most important factors in determining placement of yourads is the type of content that your site delivers. If you areprimarily an e-commerce site, and you have a lot of pictures and adcopy for your own products competing for attention against AdSense ads,then it is going to be a particularly tough challenge getting any kindof decent Google AdSense clickthrough. It is situations like this thatrequire very thorough testing and a lot of trial and error. Blogs seem to have a lot of success generating high response ratesto Google AdSense listings. Perhaps it’s because blog readers realizethat ad revenue is the only way that their favorite blogmaster can keepthe lights on, so the readers think of clicking on ads as a way to makea donation. Regardless of what the experts say, your best bet is to tailor yourGoogle AdSense ad placement to what your own experience shows worksbest for you. In the end, you’re the only expert who matters. Add this page to your favorite Social Bookmarking websites          |